Case Studies / SIGIL
SIGIL case study graphic
Brand IdentityPackagingProduct DesignTabletop
Zero-to-launch brand and product system for a Kickstarter-funded tabletop game
Built the visual identity, board system, packaging, and production-ready assets for Pine Island Games' strategy dueling game, which raised $22K+ on Kickstarter at 303% of goal.
Client
Pine Island Games
Product
SIGIL
Duration
2022–2023
Role
Creative Director (Brand Identity & Product Design)
Launch
May 2023 Kickstarter
$22K+
Kickstarter funded
303%
Of $7,500 goal
347
Backers
01 · Context
The situation
02 · Action
What I did
03 · Result
The outcome
A strong game system with no commercial wrapper.
SIGIL is a two-player abstract strategy dueling game designed by Andreas Voellmer, a former Magic: The Gathering pro tour competitor. Pine Island Games founder Jasper Burch had developed the core mechanics over nearly 15 years, but the product had no visual identity, no board system, and no production-ready assets.

Burch brought me on to build the full visual and physical product layer: translating a mechanically complete game into something that could be understood, manufactured, and sold.
SIGIL 3D rendered icon
Dark Foundation
C80 M94 Y36 K32
HEX #442554
R68 G37 B84
Sigil Red
HEX #EF3E32
R239 G62 B50
C0 M91 Y87 K0
Arcane Blue
HEX #3658A8
R54 G88 B168
C88 M73 Y0 K0
1651 Alchemy
Primary display
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890  ·  
1651 Alchemy Italic
Secondary display
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890  ·  
Ten Oldstyle Medium
Body / supporting
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890  ·  
SIGIL product system — overview 1
SIGIL product system — overview 2
SIGIL product system — overview 3
Campaign page design. Brand system applied by Pine Island Games team
Translating mechanics into product.
A strong system isn't enough. It has to be legible, intuitive, and physically executable. This project demonstrates how visual design and production thinking turn an abstract concept into a real, manufacturable product.