SIGIL is a two-player abstract strategy dueling game designed by Andreas Voellmer, a former Magic: The Gathering pro tour competitor. Pine Island Games founder Jasper Burch had developed the core mechanics over nearly 15 years, but the product had no visual identity, no board system, and no production-ready assets.
Burch brought me on to build the full visual and physical product layer: translating a mechanically complete game into something that could be understood, manufactured, and sold.
← Case Studies / SIGIL
Zero-to-launch brand and product system for a Kickstarter-funded tabletop game
Built the visual identity, board system, packaging, and production-ready assets for Pine Island Games' strategy dueling game, which raised $22K+ on Kickstarter at 303% of goal.
$22K+
Kickstarter funded
303%
Of $7,500 goal
347
Backers
01 · Context
A strong game system with no commercial wrapper.
Brand System
Dark Foundation
Sigil Red
Arcane Blue
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Product System
In Play
Kickstarter
Campaign page design. Brand system applied by Pine Island Games team
What this proves
Translating mechanics into product.
A strong system isn't enough. It has to be legible, intuitive, and physically executable. This project demonstrates how visual design and production thinking turn an abstract concept into a real, manufacturable product.




